Branding Beyond Words - The most effective visual branding techniques

May 31, 2023 | By Rahul Dhingra

“It’s a visual world and we respond to visuals”
~ Joe Sacco

As the acclaimed comic journalist Joe Sacco aptly states, visual communication holds immense significance. Among the various mediums of communication, visual learning continues to be recognized as the most powerful form. In this blog, we will delve into the significance of visual branding and its role in establishing a lasting brand identity.

When we speak of a big yellow ‘M’ against a red background, what's the first thing that comes to your mind? McDonald's, right? This exemplifies the power of visual communication—a compelling visual often has a greater impact than any other form of communication. There is a lot of discussion and buzz surrounding the branding efforts of major companies. To distinguish themselves, brands employ minimalist and creative concepts to craft a visual identity that leaves a lasting impression on people's minds.

But First…. What is Visual Branding?

Visual branding refers to the strategic use of visual elements, such as logos, colors, typography, imagery, and design, to represent and communicate the essence of a brand.

To put in easy terms visual branding is  “what you see is what you get.” 

Let’s peep through some of the case studies of brands using the power of visual branding with utmost effect:


Started in 2013 boAt has a stellar rise in the market and is now a flagship product in the market. boAt has successfully utilized visual branding strategies to establish a distinct and recognizable identity. The combination of their modern typography and anchor symbol in their logo conveys a sense of strength, longevity, and trustworthiness. Furthermore, boAt's attention-grabbing packaging, adorned with vibrant colors such as red, black and white and captivating graphics, sets them apart from their competitors.

The consistent implementation of these visual branding elements has played a pivotal role in enhancing customer recognition and fostering loyalty.As a result, BoAt has experienced remarkable growth and solidified its position in the market


Started in 2014, Swiggy has become a stalwart of the food delivery industry.Swiggy has wholeheartedly embraced visual branding to create a delightful and unforgettable experience for its users. Their logo perfectly captures the brand's character and commitment to convenience. Beyond their logo, Swiggy extends their visual branding efforts to their social media platforms, where they showcase tantalizing food photography, captivating illustrations, and clever design elements.

By maintaining a cohesive visual strategy across their branding touchpoints, Swiggy not only captures the attention of users but also cements its position as a trustworthy and dependable food delivery service. This thoughtful approach to visual branding has played a crucial role in Swiggy's continued success and reputation in the industry


Myntra started in 2007 as a B2B model but soon progressed towards online retailing of branded apparel. 

Myntra has skillfully leveraged visual branding to curate an immersive and captivating shopping experience for its customers. The brand's elegant logo, featuring a stylishly crafted "M," exudes sophistication and allure. This visual identity extends seamlessly to Myntra's website and app, where they showcase a stunning array of product photos, sleek designs, and tailored recommendations.

By consistently delivering an appealing and user-friendly interface, Myntra has successfully established a compelling brand presence, making it a preferred destination for fashion enthusiasts.This strategic focus on visual branding has not only heightened customer engagement but has also translated into increased sales. Myntra's commitment to providing a visually rich and immersive shopping journey has played a pivotal role in their success and elevated their status in the fashion industry.

Want to give your brand a memorable identity? We got you covered!

So readers, to conclude the blog we will take you through a few steps as to how you can provide visual brilliance to your own personal brands. So let’s begin:

Define your brand: What is your brand, what does it stand for and what does it serve? These are the few questions that your brand needs to answer with their visual branding prowess. You need to clearly define your brand's purpose, values, and target audience.

  1. Design your logo:As per the product and service you need to design a functional and creative logo. A logo that has recall and is suitable in case you need to expand your brand with various product lines.
  2. Choose brand colors and typography:Selecting a color palette is also crucial as the colors have a certain recall as well. Picking the right colors that go with your brand are of utmost importance.
  3. Develop Visual Branding Elements:After your logo design and selection of the color palette you must focus on the various elements such as icons, illustrations and patterns that go into packaging of your brand or on the online website. Visual alignment across logo design, color palettes and elements is the key.
  4. Implement consistency:All the design elements need to be consistent across all channels and touchpoints, including your website, social media platforms, and marketing collateral.

That's a wrap, folks! We hope you enjoyed this blog and found it helpful. Don't forget to follow our social media channels for more intriguing and interesting content. 

If you're a new brand looking to make a splash in the digital world, head over to our website's services tab. Get in touch with us, and let's give your brand a makeover!!