A Comprehensive guide to typography for Beginners
Jan 05, 2023 | By Aishna Pathak
Typography- The importance of typography can't be described in words. Rather, Typography plays an important and critical role in your Brands voice. It's something that keeps things creative, pretty interesting, attracts your customers while highlighting your central message!
When it comes to designing, every little thing or detail that we often fail to notice, matters. Good designing on your website, packaging, visiting cards, and brochures will attract customers towards your brand and create a good reputation for it in the market.
When you're laying out an email, presentation, or image on social media you need to pay attention to the tiniest detail of typography that can make all the difference.
What is Typography?
Typography is a way characters and letters are arranged in a certain way to make your information look appealing and attractive to people. Typography is used differently depending upon the viewers and the type of your service or business.
Why is Typography so important?
Typography is present everywhere, slipping out of our notice but attracting us to the information that was aimed to reach us. When we look at the information on any creative website, it automatically attracts us to read it because a lot of attention is paid on its typography, whereas, we often ignore the terms and conditions present on the websites or documents because of the poor and unattractive way of presenting the information.
Font, color, style, and setting might seem a bit unimportant to pay attention to but it could affect the way your information will appear to the viewers in both good and bad ways.
Here are the things that beginners need to know about Typography:
1. Get acquainted with the basics first
For the beginners of typography, it is important to know all the basics of it. Various things are part of typography and different tools are available that could be used to work with. Before starting designing, beginners need to be familiar with these things so that they could design unique and creative typography.
2. Font communication
Psychology is related to everything and even typography. There are a lot of fonts available for you to use but to make them effective and suitable for your work depends upon the viewers and their psychology. While designing, connecting to your viewers is important and that is possible when you choose the right typography to match their preference.
3. Limit your font usage
There are a lot of font sizes and styles available but a common mistake that beginners of typography make is that they use a lot of them and end up making their design look shabby more than attractive. It is therefore important to choose specific font and typefaces for all the headings and differently for the sub-headings and so on.
4. Alignment
Proper alignment makes your document look more organized and attractive. There are four alignments, center, left, right, and justified. You need to choose your text alignment carefully so that your design doesn't look like it is going in any direction making it confusing for the audience to understand.
5. Visual Hierarchy
In your text there are headings, sub-headings, some things are of great importance, and some that are not that important but still informative. Beginners need to understand the typography hierarchy which focuses on arranging the text and their font sizes in a proper order highlighting the more important things.
6. Font Pairing
Too many fonts are confusing to see because people can’t figure out what is part of which heading or what should they pay more attention to. When there are headings and sub-headings, their fonts should be paired and checked for compatibility so that they look good together and not unrelated.
7. Readability
Taking the example of terms and conditions once again, they are often ignored by people on the documents or website because they are mostly designed in an unattractive and unreadable manner. This may affect the impact that you are trying to create through your information and therefore, the readability is to be considered while designing the typography.
8. Font palette
Colors are related to psychology and define various moods of people. There are various combinations of colors that could be made but they should be used in the typography depending upon the viewers and audience. Kids won’t’ prefer seeing bold colors and adults won’t prefer seeing too many colors, therefore, the right font palette is to be chosen carefully while designing your typography.
9. Grammar
Poor grammar usage is not at all acceptable. If your information is written grammatically incorrectly, it will automatically eliminate the chance of building trust in your potential customers’ minds towards your brand. Therefore, beginners should be careful while preparing the typography and check for its grammar correctness through various apps and websites available.
These were a few of the things that beginners need to keep in mind before working with typography. Every small detail matters while presenting something and creativity is the key to make it effective. Beginners could take the help of the experts and designing guide to learn the basics of typography.
More blogs from us
![The Power of Fonts: Exploring the Meaning Behind Font Styles](/media/photos/Cover_image_2.jpg)
The Power of Fonts: Exploring the Meaning Behind Font Styles
Jul 17, 2023 | by Sudarshona
![Stay in Motion: Brands Nailing the Animation Game](/media/photos/WhatsApp_Image_2023-06-29_at_02.25.15.jpeg)
Stay in Motion: Brands Nailing the Animation Game
Jul 03, 2023 | by Rahul Dhingra
![Rebranding for the Win: Strategies to Stay Ahead in a Competitive Market](/media/photos/Cover_image_1.jpg)
Rebranding for the Win: Strategies to Stay Ahead in a Competitive Market
Jun 25, 2023 | by Rahul Dhingra
![Artificial Intelligence in 2023: A Threat or an Opportunity?](/media/photos/Ai_blog_cover.jpg)
Artificial Intelligence in 2023: A Threat or an Opportunity?
Jun 09, 2023 | by Rahul Dhingra
![Is Personalisation the ticket to Brand Success?](/media/photos/Cover_zzizE8v.jpg)
Is Personalisation the ticket to Brand Success?
Jun 02, 2023 | by Rahul Dhingra
![Branding Beyond Words - The most effective visual branding techniques](/media/photos/Blog_cover.jpg)
Branding Beyond Words - The most effective visual branding techniques
May 26, 2023 | by Rahul Dhingra
![The Future of UX Design](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1.png)
The Future of UX Design
Jan 03, 2023 | by Shreya Srivastava
![What is Branding Agency and Why Branding Services is Important](/media/photos/elio-santos-M38gjx6hifY-unsplash_1.png)
What is Branding Agency and Why Branding Services is Important
Jan 03, 2023 | by Shreya Srivastava
![7 Website KPIs To Help Your Business Grow](/media/photos/Rectangle_2670_8QgBPxx.png)
7 Website KPIs To Help Your Business Grow
Jan 03, 2023 | by Aishna Pathak
![Digital Marketing Agency in Pune](/media/photos/Rectangle_2671.png)
Digital Marketing Agency in Pune
Jan 03, 2023 | by Shreya Srivastava
![13 Design Principles - Fundamental Values that Help You Achieve Better Results](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_Pb59gdC.png)
13 Design Principles - Fundamental Values that Help You Achieve Better Results
Jan 03, 2023 | by Shreya Srivastava
![The Ultimate Guide to Instagram Influencer Marketing](/media/photos/Rectangle_2670_1.png)
The Ultimate Guide to Instagram Influencer Marketing
Jan 03, 2023 | by Aishna Pathak
![How to Write a Blog-Post: A Step by Step Guide](/media/photos/elio-santos-M38gjx6hifY-unsplash_1_3kySyX5.png)
How to Write a Blog-Post: A Step by Step Guide
Jan 03, 2023 | by Aishna Pathak
![Effective SEO strategy for brands in 2020](/media/photos/Rectangle_2671_1.png)
Effective SEO strategy for brands in 2020
Nov 25, 2022 | by Aishna Pathak
![How to target the right market?](/media/photos/Rectangle_2670_0GVSfpZ.png)
How to target the right market?
Nov 24, 2022 | by Shreya Srivastava
![The Ultimate Guide to Digital Marketing Career in India](/media/photos/Rectangle_2671_n5E3l9a.png)
The Ultimate Guide to Digital Marketing Career in India
Aug 24, 2022 | by Aishna Pathak
![Best Modern Interior Designing Ideas Plus Tips On How To Accessorize](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_vi3B3N7.png)
Best Modern Interior Designing Ideas Plus Tips On How To Accessorize
Aug 21, 2022 | by Shreya Srivastava
![3 major reasons why blogging is good for your business](/media/photos/elio-santos-M38gjx6hifY-unsplash_1_uMqEdD6.png)
3 major reasons why blogging is good for your business
Aug 20, 2022 | by Aishna Pathak
![Packaging- A Brand's Effective Marketing Tool](/media/photos/Rectangle_2671_fRUHto8.png)
Packaging- A Brand's Effective Marketing Tool
Aug 20, 2022 | by Aishna Pathak
![What is Design System? Definition, Purpose, Benefits Explained](/media/photos/Rectangle_2670_PRwfe7N.png)
What is Design System? Definition, Purpose, Benefits Explained
Aug 15, 2022 | by Aishna Pathak
![The best creative design trends for 2020](/media/photos/Rectangle_2670_2.png)
The best creative design trends for 2020
Aug 15, 2022 | by Aishna Pathak
![Website Builder v/s Web designer: What’s the best way to get a website?](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_LnQmReX.png)
Website Builder v/s Web designer: What’s the best way to get a website?
Aug 14, 2022 | by Aishna Pathak
![Brands that must begin implementing Digital Marketing](/media/photos/elio-santos-M38gjx6hifY-unsplash_1_ThFpNEd.png)
Brands that must begin implementing Digital Marketing
Aug 14, 2022 | by Aishna Pathak
![History of Advertising in India- The Design Trip](/media/photos/Rectangle_2670_1_30jtJ5I.png)
History of Advertising in India- The Design Trip
Jul 30, 2021 | by Aishna Pathak
![What is Visual Design And Why It is Important](/media/photos/Rectangle_2670_nBKAyuR.png)
What is Visual Design And Why It is Important
Jun 12, 2021 | by Aishna Pathak
![A Comprehensive guide to typography for Beginners](/media/photos/Rectangle_2670_Gunfi3R.png)
A Comprehensive guide to typography for Beginners
Jun 02, 2021 | by Aishna Pathak
![Business Survival Strategy in Crisis through Online advertising](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_GkSlLPv.png)
Business Survival Strategy in Crisis through Online advertising
May 12, 2021 | by Aishna Pathak
![30 Top Creative Logos of All time](/media/photos/elio-santos-M38gjx6hifY-unsplash_1_cy1fcrw.png)
30 Top Creative Logos of All time
May 02, 2021 | by Shreya Srivastava
![Useful Chrome Extensions for Designers](/media/photos/Rectangle_2670_fzTk6l4.png)
Useful Chrome Extensions for Designers
Mar 20, 2021 | by Aishna Pathak
![How To Hashtag Right On Instagram](/media/photos/Rectangle_2671_cQzPXty.png)
How To Hashtag Right On Instagram
Feb 02, 2021 | by Aishna Pathak
![Steps to Follow Before Launching Any Product](/media/photos/Rectangle_2670_NPGPZvC.png)
Steps to Follow Before Launching Any Product
Jan 21, 2021 | by Aishna Pathak
![How Creative Digital Agency Services can Benefit your Business?](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_y1slf5P.png)
How Creative Digital Agency Services can Benefit your Business?
Dec 24, 2020 | by Aishna Pathak
Top 12 Web Designing and Digital Marketing companies in India
Jul 29, 2020 | by Aishna Pathak
![Top 5 UI Design Agencies in India](/media/photos/Untitled-1-01_LawU7SC.jpg)
Top 5 UI Design Agencies in India
Jul 29, 2020 | by Aishna Pathak
![Role of User Experience (UX) Design in any Business](/media/photos/Featured_image_FlUja7z.jpg)
Role of User Experience (UX) Design in any Business
Jul 29, 2020 | by Aishna Pathak
![13 Most Creative Design Agency Profiles on Behance](/media/photos/TDT.jpg)
13 Most Creative Design Agency Profiles on Behance
Jul 07, 2020 | by Aishna Pathak
![Resources A Beginner should know before Learning UX Design](/media/photos/brands-people-Ax8IA8GAjVg-unsplash_1_9jrYdDn.png)
Resources A Beginner should know before Learning UX Design
Jul 07, 2020 | by Aishna Pathak
![Top 10 online platforms to learn UI/UX design](/media/photos/Top_12_UI_UX.jpg)
Top 10 online platforms to learn UI/UX design
Jul 07, 2020 | by Aishna Pathak
![Why do small details matter in UI?](/media/photos/blog-TDT-01.jpg)
Why do small details matter in UI?
Jul 07, 2020 | by Aishna Pathak
![10 best remote work tips for Design teams in 2020](/media/photos/Featured_image_6YWbYjH.jpg)
10 best remote work tips for Design teams in 2020
Jul 07, 2020 | by Aishna Pathak
![Critical points in your design portfolio](/media/photos/Image_2.jpg)
Critical points in your design portfolio
Feb 25, 2020 | by Aishna Pathak
![5 Things To Know About Social Media To Grow Your Business](/media/photos/Featured-image-2-uai-2064x1161.jpg)
5 Things To Know About Social Media To Grow Your Business
Sep 30, 2019 | by Niddhi Bhangdia
![Factors that have a strong impact in Building a Brand](/media/photos/Brands-and-functions-of-a-brand-uai-2880x1620.jpg)
Factors that have a strong impact in Building a Brand
Sep 16, 2019 | by Aishna Pathak
![Importance of Consistency In Graphic Design For Business](/media/photos/IMPORTANCE_OF_CONSISTENCY_IN_GRAPHIC_DESIGN_FOR_BUSINESS_1.jpg)
Importance of Consistency In Graphic Design For Business
Sep 10, 2019 | by Niddhi Bhangdia
![The Ultimate Guide to Product Photography](/media/photos/Featured-image-1-uai-2880x1620.jpg)
The Ultimate Guide to Product Photography
Sep 05, 2019 | by Aishna Pathak
![Importance Of Growth Hacking In Startups](/media/photos/Featured_Image_1.jpeg)
Importance Of Growth Hacking In Startups
Sep 03, 2019 | by Aishna Pathak
![How To Design A Perfect Landing Page?](/media/photos/The-Lead-Generation-page-.jpg)
How To Design A Perfect Landing Page?
Jul 26, 2019 | by Niddhi Bhangdia
![Google Introduces Mobile First Indexing](/media/photos/Featured-image-uai-2880x1620_N6fB1Jo.jpg)
Google Introduces Mobile First Indexing
Jul 22, 2019 | by Niddhi Bhangdia
![How Design & Advertising plays a Role in Setting up Cafe/Restaurant](/media/photos/Branding-1-uai-2880x1620.jpg)
How Design & Advertising plays a Role in Setting up Cafe/Restaurant
Jun 04, 2019 | by Aishna Pathak
![Upcoming design trends in 2020](/media/photos/Geometric-shapes-uai-2880x1620.jpg)
Upcoming design trends in 2020
May 31, 2019 | by Aishna Pathak
![Digital Marketing And The Lok Sabha Elections: How It Affected The Outcome?](/media/photos/Introductory-image-for-the-blog-uai-2880x1620.jpg)
Digital Marketing And The Lok Sabha Elections: How It Affected The Outcome?
May 23, 2019 | by Aishna Pathak
![How To Optimize Your Facebook Ads for Maximum Results?](/media/photos/featured_image.jpeg)
How To Optimize Your Facebook Ads for Maximum Results?
May 09, 2019 | by Niddhi Bhangdia
![How To Evaluate Your Branding Strategy](/media/photos/brand_differentiating.jpeg)
How To Evaluate Your Branding Strategy
May 02, 2019 | by Aishna Pathak
![7 Top Tips For Running An International Business](/media/photos/featured.jpeg)
7 Top Tips For Running An International Business
May 01, 2019 | by Aishna Pathak
![Why Do You Need Social Media For Business?](/media/photos/Featured_image_OQajqEg.jpg)
Why Do You Need Social Media For Business?
Apr 29, 2019 | by Niddhi Bhangdia
![Four Ways To Integrate Your Brand into Business](/media/photos/featured_I9pkGjf.jpeg)
Four Ways To Integrate Your Brand into Business
Apr 26, 2019 | by Aishna Pathak
![Why Design And Marketing Should Work Together For Better Results?](/media/photos/Featured_image_Z8pp4jm.jpg)
Why Design And Marketing Should Work Together For Better Results?
Apr 22, 2019 | by Niddhi Bhangdia
![Which Are The Qualities You Should Look For In A Graphic Designer?](/media/photos/WHICH_ARE_THE_QUALITIES_YOU_SHOULD_LOOK_FOR_IN_A_GRAPHIC_DESIGNER.jpg)
Which Are The Qualities You Should Look For In A Graphic Designer?
Apr 18, 2019 | by Aishna Pathak
![9 Factors To Consider for Designing a Great Logo](/media/photos/9_FACTORS_TO_CONSIDER_FOR_DESIGNING_A_GREAT_LOGO_1.jpg)
9 Factors To Consider for Designing a Great Logo
Apr 11, 2019 | by Aishna Pathak
![When Is The Right Time To Re-brand Your Business?](/media/photos/Why_rebranding_is_important.jpg)
When Is The Right Time To Re-brand Your Business?
Apr 09, 2019 | by Aishna Pathak
![7 Easy Steps To Give Your Personal Brand a Makeover](/media/photos/Featured_image_HwxLPCV.jpg)
7 Easy Steps To Give Your Personal Brand a Makeover
Apr 05, 2019 | by Aishna Pathak
![Top Tips For A Good Brand Building Process](/media/photos/Featured_image_UCRWvfm.jpg)
Top Tips For A Good Brand Building Process
Apr 03, 2019 | by Aishna Pathak
![Boost Your Email Leads via Social Media](/media/photos/Featured_image_q4ISlcH.jpg)
Boost Your Email Leads via Social Media
Apr 02, 2019 | by Aishna Pathak
![Why Does Your Business Need a Social Media Manager?](/media/photos/Featured_image_Cv1Gg5z.jpg)
Why Does Your Business Need a Social Media Manager?
Mar 28, 2019 | by Niddhi Bhangdia
![Importance Of Branding for Your Business Explained](/media/photos/Importance_of_branding.jpg)
Importance Of Branding for Your Business Explained
Mar 22, 2019 | by Aishna Pathak
![Which is best: Traditional Websites Vs Marketable Websites](/media/photos/Traditional_Website_Vs_Marketable_Website.jpg)
Which is best: Traditional Websites Vs Marketable Websites
Mar 19, 2019 | by Aishna Pathak
![Signs You Need a New Website](/media/photos/Featured_image_BWcEeNB.jpg)
Signs You Need a New Website
Mar 14, 2019 | by Aishna Pathak
![Role of Creativity in UX Designing](/media/photos/Featured_Image.jpg)
Role of Creativity in UX Designing
Mar 12, 2019 | by Aishna Pathak
![Why Security In E-commerce Matters?](/media/photos/Featured_image_tMKYvXQ.jpg)
Why Security In E-commerce Matters?
Mar 06, 2019 | by Aishna Pathak
![Top Mobile Travel Trends For The Year 2019](/media/photos/Featured_image_UVRkAzq.jpg)
Top Mobile Travel Trends For The Year 2019
Mar 04, 2019 | by Aishna Pathak
![What Is Ethical Branding And Why Is It Important?](/media/photos/Featured_Image_hJ82qlh.jpg)
What Is Ethical Branding And Why Is It Important?
Feb 28, 2019 | by Aishna Pathak
![What Are Some Of The Most Effective Brand Management Techniques?](/media/photos/rawpixel-592450-unsplash-uai-1440x810_JGvrKvG.jpg)
What Are Some Of The Most Effective Brand Management Techniques?
Feb 20, 2019 | by Aishna Pathak
![Why to Use Infographics for Content Marketing?](/media/photos/Featured_image_I08OeRQ.jpg)
Why to Use Infographics for Content Marketing?
Feb 18, 2019 | by Aishna Pathak
![Importance of Blogging in Building a Brand](/media/photos/Featured_image_nPz58k5.jpg)
Importance of Blogging in Building a Brand
Feb 14, 2019 | by Niddhi Bhangdia
![How To Create A Landing Page That Converts?](/media/photos/Featured_Image_oXrlzKH.jpg)
How To Create A Landing Page That Converts?
Feb 05, 2019 | by Aishna Pathak
![How To Post Right on Instagram?](/media/photos/Featured_image_bzSHARV.jpg)
How To Post Right on Instagram?
Jan 31, 2019 | by Aishna Pathak
![Top Skills Every Content Writer Should Know](/media/photos/Featured_Image_y5rc9Kh.jpg)
Top Skills Every Content Writer Should Know
Jan 11, 2019 | by Aishna Pathak
![The Best Free Fonts To Use For Every Designer](/media/photos/Featured_image_Fy0r6Lf.jpg)
The Best Free Fonts To Use For Every Designer
Jan 07, 2019 | by Aishna Pathak
![Top Digital Advertising Trends of 2020](/media/photos/Featured_image_2BKrgJO.jpg)
Top Digital Advertising Trends of 2020
Jan 02, 2019 | by Aishna Pathak
![The Must Follow Product Photography Tips To Make you look lika a Pro](/media/photos/Featured_image_ZMihAkB.jpg)
The Must Follow Product Photography Tips To Make you look lika a Pro
Jan 01, 2019 | by Aishna Pathak
![The Most Common Misconceptions About UX Design](/media/photos/Blog-images-02-1-uai-1440x961.jpg)
The Most Common Misconceptions About UX Design
Dec 27, 2018 | by Aishna Pathak
![How To Create An Effective Social Media Strategy?](/media/photos/Featured_image_b0dvi8f.jpg)
How To Create An Effective Social Media Strategy?
Dec 01, 2018 | by Aishna Pathak