What is Visual Design And Why It is Important

What is Visual Design?

Remember in school when those colorful books that were full of pictures and illustrations automatically attracted us more than the generic black and white books? Well, Visual Design works in the same way. Graphics are much easier to understand and can be easily remembered than words. With the creative usage of illustrations, photography, typography, space, layouts, and color visual design is created for an enhanced user interface.

Visual Design is often considered as another term for User Interface design. It is a hybrid of UI design and graphic design but has its own different place in the world of digital design. It is more about what people see on screen than how things on-screen work. It helps to capture the audience’s attention towards the brand through presenting visual aesthetics which requires exceptional visual messaging and communication skills to deliver the ideas to the viewers and listeners in such a way that it is understood and liked by them. It is about explaining the work, the idea behind the design, the concept, and the decisions.

How Visual Design Useful in Your Business

Visual designing is Just like colorful books attract kids in quite an easier way, Visual design brings the viewers close to the brand and creates interest and trust toward a brand.

Tools a Visual Designer and UI Designer Must Know

Google Fonts

It has more than 800 types of fonts to choose from. These fonts are open source and can be used commercially. You can upload an image and find the best font to suit your design or project. Google fonts help in making the web more beautiful, fast, and open through great typography.

Template Monster

It has the biggest number of HTML templates, Wordpress, and eCommerce themes, web graphics, and elements online for all the popular designing apps and websites like Joomla, WooCommerce, Shopify, etc. One can even purchase the themes and templates and do customizations on them as per the needs. Template Monster provides website templates for Content Management System (CMS) platforms, website builders also.

Weld

Weld is an online tool for creating interactive web content without coding. You can Draw, drag, and drop until it looks the way you want. You can add interactivity and animations and publish it as your own existing website as a new website, or as a mobile app- all of it just with a single click.

Camtasia

This app is a software suite lets you create creative video tutorials and presentations directly via screencast, or via a direct recording plug-in to Microsoft Powerpoint. It is the best all-in-one screen recorder and video editor. You can get started with the basics you or you can learn from the complete list of tutorials.

Loom

The loom is an easy and free screen recorder for Mac, Windows, and Chromebooks. It is an absolutely free app and has no limit on video length. It allows you to screencast directly using your computer’s camera, screen, and audio. Loom makes it easy for you to onboarding new employees, troubleshooting customer issues, and code reviews.

FreePik

Freepik is known by usually all of the designers. This tool can be used for professional as well as educational work. It offers free illustrations, PSDs, icons, and photos. Freepik offers free as well as paid services. If you want premium graphics with all the files then you have to purchase a monthly subscription of Freepik.

The Noun Project

The Noun Project has the most diverse collection of icons ever. You can download a million royalty-free icons for a minimal amount of fees. It is a website where dozens of aggregates and catalogs of symbols are uploaded by graphic designers around the world. They are trying to build a visual language that anyone can use and understand.

Venngage

Venngage is a platform where you can customize your infographics with thousands of icons, pictograms, and illustrations available. There is twelve chart size available into which you can directly import your data from the spreadsheet. It is an easy to use website where most design-inept can create stylish content for websites, presentations, ads, social media use, and many more.

Thinglink

This tool helps in creating interactive visual content in the form of photographs, videos, and 360 content. ThingLink is a free and user-friendly digital tool that provides users with the ability to turn any image into an interactive graphic. You can also create multiple hot spots on specific parts of an image and turn that image into a multimedia launcher.

Behance

Behance provides a platform to showcase creative work and to find inspiration and ideas from designers across the world. It is more of a social media platform that allows people to showcase their portfolios of virtual work and discover creative work or designers.

Pixabay

Pixabay is an international, copyleft, and free-to-use website for sharing photos, illustrations, vector graphics and film footage. It is the most famous website to have stock photos and a collection of videos too. You just need to find your perfect free image or video to download and use for anything.

ISO Republic

ISO Republic provides the best high-resolution images & videos for downloading- all free for personal and commercial use. It provides thousands of licensed images that are of high resolution for all your Visual Design projects.

Palet Tab

This is the most interesting tool when it comes to a pallet. It has a large number of pallets and fonts to choose from and with every new tab, a new pallet is presented. Pallet Tab is a browser extension that uses Google fonts and amazing ColourLovers palettes every time you hit the new tab button.