The Ultimate Guide to Instagram Influencer Marketing

How to find the right influencers for your business?

Budget

The influencers that you will be partnering with will be based on the budget that you have planned for it. Influencers have different rates depending upon how popular they are or how influential. There is no such fixed rate list for influencers but you could consult advertising agencies to get a better idea about it.

Number of followers

A significant number of followers is, without doubt, the thing to consider first. As we discussed earlier, there are mega influencers with followers above 5 million followers and there are the ones with up to 100K followers called Nano/ Micro-influencers. To check if the influencer is ideal for your brand, keep in mind your budget and reach requirements.

Quality of followers

Influencers have the thing that matters to you, the audience. But, you need to understand that followers should include your target audience. Various influencers are posting about different things and people who follow them have the same interests. For example, if you are trying to promote baby products, you will have to look for the influencers who put posts about maternity, babies, or families. The followers or people who would react to their posts will give you the idea if that influencer is the ideal for business

Instagram Engagement

A high engagement rate means more and more followers of the influencers are taking various actions on their posts. Checking out their engagement rate will let you know who is the ideal influencer who could be approached. Dividing the average number of likes on the posts by influencer’s followers and multiplying it by hundred will give you the percentage of their engagement rate.

Check the posts they put up

The quality of posts influencers post should be carefully analyzed. It will give you insight into how those posts are influencing your target audience. Only aesthetic posts are not what matters to make a partnership with influencers. Check out their posts and captions as well to understand whether the engagement that you are seeking is provided by the influencer through overall posts.

How to analyze the ROI on Influencer Marketing?

You won’t invest in anything if it doesn’t provide the required or satisfactory return on investment. Marketing through your profile or website will easily let you know the analytics to measure your success but when it comes to influencer marketing you might have to ask the influencers for the data. The basic information can be taken from the people’s engagement in the promotional posts that are put up by influencers..

 

Conclusion:

Influencer marketing is being opted by more and more businesses by seeing how effective it is in marketing the products while gaining the trust of your target audience easily. It is a cost-effective way for all businesses as various kinds of influencers will suit your budget and serve your purpose.