Brands that must begin implementing Digital Marketing

In this ever-changing era of the Internet world, it is never firm what might work for your brand. And with the 2020 Coronavirus Pandemic, the brands who have an online presence are managing well with the Business. The number of people using Social Media is rising and to inform them about your business Digital Platform is an affordable platform for Marketing.

A major part of your target audience or customer is an active social media user or at least an internet user so while traditional marketing and advertising tools manage the local audience and audience who come across your advertisement through print and television and radio, Digital advertising will make your advertising reach to your audience on multiple internet platforms as well.

What is digital advertising?

Digital Marketing is promoting a product, brand, or business online by delivering promotional content through mediums like social media, emails, websites, and applications. It grabs the attention of a large audience and delivers your idea to them in a better and effective way. You could not only promote it online, but you can also even check how people are reacting to your promotional activities to understand the progress, and if there is a need to make changes. Unlike traditional advertising where you can not determine the effect your promotion has on people, Digital advertising will give you all the details of your campaigns and how it is being taken by people.

Difference between Digital Advertising and Traditional Advertising

There are differences between Traditional and Digital Advertising, the medium of the delivery being the main one of them. Traditional Advertising is being done through pamphlets, brochures, TV commercials, radio, newspapers, etc. They are good enough to reach a limited audience but Digital advertising is done through social media, email, and websites which increase the reach not just locally but globally.

Another difference as we mentioned earlier is that traditional advertising will promote our business but we won’t be able to check the data and effect that it made, whereas, Digital advertising is completely data-driven and you could know everything about the progress of your campaign.

The third difference they have is about communication and interaction with the audience. Traditional advertising is a one-way communication where you just deliver your idea to the audience without knowing their feedback, Digital advertising builds better business-audience relationships by allowing them to interact with you, share their queries and send you feedback.

Types of Digital Advertising

1. Display Ads

When you advertise on third-party websites in the form of images, text, banners, or videos, they are called Display ads.

2. Video Ads

Video ads are attractive and grab attention quickly. They can be shown on Youtube or any other platform in a way that makes people connect with the idea that you are presenting to them through your video ads.

3. Social Media Ads

Advertising on social media by creating attractive posts and stories to bring people’s focus towards your business page is a way of advertising online. You could use relevant hashtags so that the interested people could easily come across your profile.

4. Email Ads

Create an appealing website so that people could register to it and you could get the information you need to turn them into your leads. Once you have their email ids, you could send them promotional emails.